The top mistake that people make with web design is to use Flash on their site. Although Flash sites are often very sexy and have very good graphics, you have to consider what your visitors are searching for. All your visitors are looking for is how your products or services can benefit them and having a sexy Flash site will not sway them towards using you in fact quite the opposite.
Not all of your visitors will have mega broadband connections and what will appear quickly to some will take an age for others and will more than likely have them clicking the back button through frustration. Internet surfers are used to instant answers and don’t appreciate delays so why make them wait? For all your UK design needs go to web design UK.
Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. This is the “show them all you’ve got scenario" where website owners believe that if they display all of their offers they will make more sales. There is no evidence to support that this works.
There are several studies of online marketing which demonstrate that too much choice often ends up as no choice and this will not make you any sales. The problem here is that the visitor feels overwhelmed and looks for an escape route which normally means leaving your site. Categorizing your site so that it is easy for your visitors to find what you have to offer is a far better solution.
Creating a site that the top search engines Yahoo, Bing and Google can’t find is the third biggest mistake that you can make with web design. Many will tell you that your message to your visitors is much more important than worrying about the search engines. It is true that your visitors should be your priority, but it is also fairly easy to optimize your content for the search engines as well.
The smart thing to do is to see what people are typing into the search engines when they are looking for plumbers in London. Assume that most people are typing in “Plumber In London". It’s then just a simple matter of optimizing your site for this search term. The term needs to appear in your title, in the main body of your content a number of times and in your site description. That way Google and the others will understand that your company is a plumber in London.
Putting too many graphics on your site is mistake number four. Lots of pictures will slow down your site and more importantly will provide a distraction to your visitors so they may end up leaving without taking the action that you want. Top search engines like Google are now cracking down on slow loading sites. You have seven seconds to interest your reader according to many online surveys. Having too many images could mean that your site takes longer than seven seconds to load and your visitors will be hitting the back button in their droves.
Many people trust their web design to marketing novices who have no idea how to create compelling content which is the final mistake to make. Your web site should be your shop window where you want people to buy what you have to offer, contact you for more information or join your email newsletter list for further communications. A better solution is to hire a professional copywriter for your sales message or write it yourself while letting your web designer create a nice looking design for you.
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