الثلاثاء، 14 يونيو 2011
Understanding what SEO Services and Website marketing can do for your business
The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie deployed a query methodology incorporating, an expression matcher, a script ‘gatherer’ and a database for storing the searched user queries.
Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.
Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.
Good SEO means website presence and good Website Marketing means more sales.
The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. Today, more and more people are using the search engines results to help guide their decisions, which make website attraction important but ease of use,ease of communication,how easy it is to purchase services and products, are central to sales in organisations.
So what do you do when a user gets to your website?
The main purpose in retail for example is to sell the user a service or product , what rules do you generally follow when you are out and about and are going to purchase something.
The outlet generally:
a) Show their wares
b) Make it easy for you to get info on them (ask an assistant / maybe compare options)
c) Most important of all, they make it easy for you to buy them.
All of these rules apply when creating your website shop front. Some techniques are exactly the same as a retail outlet like providing impulsive purchases at the checkout.
Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.
SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.
Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing